The word is out, Pioneer DJ has announced the release of the limited edition DDJ-1000-OW, an exclusive DJ controller made in collaboration with Off-White™ which will be available in limited quantities globally from mid-July 2021.
Virgil Abloh, the founder of Off-White™ and one of the most influential art directors in the fashion scene, had a deep desire to create DJ equipment that explores the unity and harmony of music with Pioneer DJ. Based on the concept of “Sound Engineering,” Pioneer DJ and Off-White™ completed the “DDJ-1000-OW” through a determined artistic process.
The DDJ-1000-OW is a special model with a unique collaborative design with fluorescent orange and matte white asymmetrical colors and tagline printing bring a unique look to the DDJ-1000 DJ controller. The controller inherits the layout of the CDJ-3000 and DJM-900NXS2 setup, which is widely regarded by professional DJs as the club-standard for DJ gear.
“As with the skeleton CDJ and DJM I designed with Pioneer DJ, I wanted to take this opportunity to bring together technology and human interaction,” says Virgil Abloh. “And this time we took it one step further with “Sound Engineering” bringing together this medium that unites so many of us with a fashion element. Both music and fashion, in my opinion, are these intense forces that have the unique power to bring people together while letting you make your own statement all at the same time.”
Yoshinori Kataoka, president and CEO of AlphaTheta Corporation said, “DJing is a truly unique artform; its ability to evoke strong emotions and create deep connections between music and people is incredibly powerful. Virgil’s capacity to connect a myriad of artforms is a fearless display of unlimited creative potential. We hope that this collaboration inspires creativity amongst our community.” Check out the official launch video for Pioneer DJ’s limited edition DDJ-1000-OW controller below.